'Quality as pure as gold, Integrity beyond measure'
Two decades of dedication—empowering the future through innovation, redefining spaces with color
-- From traditional workshop to industry benchmark
Founder's Philosophy
"Innovation isn't just technological breakthrough; it's about contributing new value to societal progress. Every product we create solves industry pain points; every market strategy reshapes the competitive landscape with global vision."
Brand Origins
In 2003, a group of entrepreneurs with years of experience in the traditional plastics industry identified two critical challenges facing plastic sheets in the eyewear sector through extensive research:
- Stagnant Innovation: Traditional plastic sheets were limited to basic colors like black and brown with simplistic textures, failing to meet consumers' growing demand for personalization.
- Lagging Sustainability: Hundreds of millions of eyeglasses are discarded globally each year, with over 90% made of non-biodegradable materials, creating severe ecological burdens.
Their revelation: 'Eyewear shouldn't just be functional—it must color sustainable lifestyles with attitude.'
Thus, they embarked on their entrepreneurial journey, converting an abandoned warehouse into a factory, self-funding equipment purchases, and founding Jin Yu Plastic Products Co., Ltd. in Wenzhou, China.
They set forth a grand vision: to become the most respected national enterprise in the global eyewear industry, with a sacred mission to safeguard the industry's development.
Facing early technical hurdles, the founders conducted relentless research and testing. After experimenting with over 300 formulations, their first cellulose acetate sheet production line was officially launched in the winter of 2003.
This experience laid a solid foundation for the company's rapid growth, establishing "environmental protection, color, and innovation" as core drivers, with a focus on developing and producing high-end acetate sheets.
Technological Exploration, Innovation, and Expansion
The company continuously upgraded its website and developed the industry's first Intelligent Color Modulation System, enabling precise color matching and providing designers with end-to-end technical support from concept to mass production.
- 2005: Introduced international automated production lines to triple production capacity, meeting the industry's growing demand.
- 2007: Established a branch in Yingtan (Yingtan Jin Yu Plastic Products Co., Ltd.), adopting advanced WET BLOCK technology to upgrade to top-tier diversified materials. In 2016, it was integrated into the national-level eyewear industry cluster (Yujiang District).
- 2011: Obtained environmental approval, completed a 2,000-ton/year acetate sheet production line, and was awarded the title of "Famous Product in Zhejiang's Eyewear Industry."
- 2015: Completed the first smart production line renovation, increasing annual capacity to 4,000 tons.
- 2020: Certified as a "Zhejiang Provincial Specialized, Sophisticated, Differential, and innovative Enterprise" with over 50 patents.
- 2021: Invested in a new 1,000-ton/year intelligent acetate sheet production line, achieving full-process digital control. Named one of Zhejiang's first high-tech enterprises.
- By 2025: Boasted 69 patents, 3 branches, and 5 independent brands, emerging as a leading enterprise in the global eyewear plastic materials sector.
Global Sales Network and Service Centers
- 2004: Established the Global Service Promotion Center in Shenzhen, China, with a multilingual customer service team offering domestic and international consulting, reducing communication costs and enhancing efficiency.
- 2006: Expanded service centers to Japan, Italy, Jiangxi, and Jiangsu, launching cross-border trade. Jin Yu became one of China's first eyewear material enterprises with a global service network.
- Since 2006: Participated in international industry exhibitions to provide customers with convenient communication channels and diverse product options.
From past to future
From over 300 experimental formulations to 69 patents, Jin Yu has continuously broken barriers in high-end materials.Evolving from a small workshop to an intelligent industrial chain, its products now reach global markets. Guided by the core concept of "green innovation," Jin Yu is committed to developing eco-friendly acetate sheet solutions that balance functionality and sustainability. Its persistent efforts and innovation have earned recognition from numerous international brands.
Internally, the company established a Family Care Foundation, engaging in public welfare and charity to support employees, fulfilling its social responsibilities.
The journey has been arduous, but customer recognition and industry acclaim have fueled its progress. Jin Yu remains true to its founding principle of "Quality as pure as gold, Integrity beyond measure," adhering to sustainable development, technological innovation, and ecological collaboration to serve global brands, enhance competitiveness, and explore the future with customers.
